Archive for the ‘Fashion’ Category

5 Minutes With…

Posted by Fifiluxe on July 7th, 2010

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Summer 2011 Presentation

Posted by Fifiluxe on June 25th, 2010


Tim just arrived back from Paris and Venice for the Nolita and Rare conference so all our Edwards Imports east coast teams gathered for our bi-annual sales meeting at head office this week. So much energy and excitement for the new S 2011 collections, they are just beautiful! Rare was a standout with earthy tones, unstructured jacketing, killer pants and a heavenly linen knit component. The design team have done it again!

Stock Overload!!

Posted by Fifiluxe on June 25th, 2010

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Summer 10 deliveries are coming in hard and fast with Nolita, Freddy the Club and the J Brand the first to arrive into our busy warehouse. The stock has come through beautifully in production and makes the impending Spring/Summer season an exciting prospect! The next few months will be incredibly hectic with allocation and dispatch our main priority!

Out and About…

Posted by Fifiluxe on May 30th, 2010

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Charlize Theron snapped in a pair of Vintage Olive J Brand Houlihan’s while out and about in Beverly Hills. Cute boots! xx

Image Courtesy of; rexfeatures.com

Wessex!

Posted by Fifiluxe on May 14th, 2010

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Due in next week is the gorgeous Wessex brand from the US and I’m excited! These heavenly soft cotton pieces are adorned with tiny crystal beads and hang loosely and lovingly over your favourite denim jeans. Just what I feel like wearing this weekend xx

J Brand Pitch Legging!

Posted by Fifiluxe on May 14th, 2010

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Now instore! J Brand’s super-soft stretch jegging will get you through winter with ease. Perfect for wearing with your thigh-high boots xx

Image: J Brand Ad Campaign

RAFW 2010 - Dion Lee

Posted by Fifiluxe on May 9th, 2010

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On a picture perfect backdrop on the steps of the Sydney Opera House, Dion Lee once agained wowed the audience with his unique design aesthetic, architechtural brilliance and immense attention to detail. Softening structured edges on last year, the show opened to a mesh story, light tailoring and then a series of blotted ink prints in lilac, pale blue, black and petrol seen through micro dresses, skirts and relaxed jackets. The moment that left everyone spinning were the pleated pieces in soft pastels that twisted, folded, draped and were left swinging in the breeze, highlighted by the morning sun shining through the historic venue. The Facade collection was one to remember and Dion Lee is undoubtedly a superstar of the future.

Model of the Moment

Posted by Fifiluxe on May 8th, 2010

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Walking for no less than 18 designers at this year’s RAFW is model of the moment, Samantha Harris. Harris is the second Indigenous Australian to ever grace the cover of Australian Vogue and has left a lasting impression, she is absolutely gorgeous! xx

RAFW 2010 - Ellery

Posted by Fifiluxe on May 5th, 2010

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Through a maze of bronzed pyramids and smoke, sequins back with cream jackets and nude belted waists were the highlights of Ellery’s Spring/Summer 2010/11 collection. Liquid leather dresses and shorts worn with buttoned up sleeveless shirting, super flares, raw edges and a hint of mustard and electric blue featured through the endless gold, silver and neutral tones. Models were laden in crystal sparkles and gold glitter masks. Loved. My favourite part about last night? My apartment overlooks Fox Studios so we could simply walk…Perfect!

Image Credit: Matt King/ Getty Images

Fashion Week

Posted by Fifiluxe on May 3rd, 2010

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We have a full showroom this week…Lulu and Liv are my saviors as we cram in over 25 buyers, 8 collections and all over 5 days of Fashion Week. So many people are in town and they are used to the frenzy that comes with RAFW! Headed down to the Overseas Passenger Terminal and the atmosphere was buzzing. From all my travels around the world, it’s so exciting to attend our very own Fashion Week with our very own style. We spend the day juggling between the showroom and the fashion shows as don’t want to miss too many of them! Our store in Paddington Come As You Are holds a parade of fashionistas all day and I’m loving the people watching xx