
An exciting one off collaboration between Proenza Schouler has taken place for Proenza’s first ever jean to hit the runway…and what a jean it is! The dynamic duo Lazaro Hernandez and Jack McCollough said of their denim introduction “For Fall 2010 we are exploring ideas closer to home. Denim fits the bill as the most ubiquitous item in most people’s wardrobe. Proenza Schouler, for the first time will expolore this classic element, never-the-less infusing it with the Proenza Schouler DNA”. Debuting at New York Fashion week, Proenza’s modern silhouettes were true to form, but with an edgy punk-school girl attitude. Highlights were toggle jackets and v-neck sweaters teamed with eye-catching electric blue grafitti print skinny jeans, jacquard mini dresses and thigh high hose with smart jackets. Cheeky cheerleading skirts worn with sleek leather and sleeveless blouses, fur jackets and heavy stacked heels. Startlets Chloe Sevigny, Nicole Richie, Selma Blair and Mary-Kate Olsen crammed the front row in style. Proenza Schoulder’s denim line will be due in store mid July.
Image Credit: Marcio Madeira/FirstView.com



