Showing the American Vintage Summer 2010 collection in Sydney was a real treat this week. I became instantly lost in the ice-cream colours, paper thin cottons, baby stripe and summery weighted, oversized cable knits. The line has taken a huge leap forward, with a strong fashion component shining through that complimented the basics perfectly. Loads of easy dresses, light-weight jackets, layering knits, harem pants and feminine tops. Cottons were in abundance…think silky, slubby, flecky and clean finishes. Shades of pearl, sand and earth mixed with soft peach, litchee and cloud blue highlighted what is fast becoming our most in demand brand. The collection is really growing in Australia and selling so well. As for the fifiluxe selection? It was tough but you will love it! Check out the video from the press day in Paris recently…J’espère que vous aimez!

Images; American Vintage Winter 2010 Advertising Campaign