Fiona Edwards - Bassingthwaighte

Fiona Edwards - Bassingthwaighte was born into the fashion industry and lives and breathes all things style.  Her mother Janine owns “Come as You Are” in Paddington, Sydney and the eponymous Janine Edwards boutique in Marina Mirage, and together they run Edwards Imports, the company responsible for bringing labels like American Vintage, J Brand, Rock & Republic, Nolita, Rare, Serfontaine and Odd Molly to Australian shopping shores.

Showing up to 40 international fashion collections a year, Fiona launched fifiluxe.com in early 2008 to showcase her picks of the brands she works with.  “After a week of selling a line, you really know the best pieces, each item at fifiluxe.com is guaranteed to be truly gorgeous”. Fifiluxe has since reached cult status with dedicated fashionistas all over the world coming back season after season to shop Fiona's unique selections. Fiona travels to Europe and the USA up to four times a year sourcing the latest brands, buying for the Australian market and keeping an eye on the global fashion pulse.