Hunky Dory

Hunky Dory was founded in 1996 by Ulrika and Christopher Bjercke during their education at Esmod in Paris.

The couple started early to develop the clothing line that later became one of the first in a long list of young, neo Stockholm fashion brands to gain international interest and success.

The Hunky Dory line offers a new take on knitwear targeted to the contemporary young woman. The knitwear has always been the red thread in the concept, but the line has evolved rapidly into a full range collection.

The style is a casual mix of a feminine, Scandinavian-ethnic style with a sporty feel and a young attitude. The corporate philosophy "Always looking for a new angle, ever changing but keeping the style and being recognizable" is instrumental in the process of creating the typical style of a Hunky Dory piece.