J Brand Jeans

J Brand was co-founded by denim manufacturer Jeff Rudes and celebrity stylist Susie Crippen. The two set out to create classic and sophisticated jeans with an emphasis on fit, while holding on to one mandate: creating timeless products. Paying careful attention to detail, clean shapes and dark finishes, together they have created a women's denim line that combines sexiness, timeless style and comfort. “It’s all about a woman looking beautiful in her jeans, not the jeans drawing attention to her,” says Crippen.

J Brand first launched as an exclusive line at Ron Herman’s Melrose jeans bar in the spring of 2005. The brand gained immediate success and J Brand’s introduction of their skinny straight leg cemented them in the minds of fashionistas everywhere. J Brand became the first American-made premium jeans label to drive the skinny leg jean trend. In October of 2006, J Brand introduced a men’s line, which is currently being offered at Bergdorf Goodman, Ron Herman, Jeffrey NY and other luxury retailers worldwide. 

J Brand's jeans catalogue continues to show leadership in the retail market with the introduction of their new wide-leg styles. “In an exceedingly competitive market, one of our greatest challenges was to go beyond what we were known for — the skinny jean — and deliver the next trend,” said Jeff Rudes. The new styles have been a tremendous hit with celebrities like Kate Moss, Cameron Diaz and Kate Hudson, as well as with top fashion editors at Vogue and Harper’s Bazaar. Read our fashion blog to get the skinny on what celebrities are wearing J Brand. 

More recently J Brand has introduced skinny leg jeans in a kaleidescope of bright colours - the J Brand Brights. You'll find almost every colour of the rainbow in this collection from yellow to turquoise to bright purple and everything in between. This comes after the incredible success with the J Brand Houlihan Cargos.

The collection will always stay clean and classic as well as being at the forefront of trends, maintaining their leadership role in the premium jeans market.