J Brand Jeans

J Brand is co-founded by denim manufacturer Jeff Rudes and stylist Susie Crippen. The two set out to create classic and sophisticated jeans with the emphasis on fit, while holding to one mandate: creating timeless products. Paying careful attention to details and clean, dark finishes, together they have created a combination of sexiness, style and comfort in women’s jeans. “It’s all about a woman looking beautiful in her jeans, not the jeans drawing attention to her,” says Susie. 

J Brand launched as an exclusive at Ron Herman’s Melrose jeans bar in the spring of 2005. The brand had immediate success, and J Brand’s introduction of their skinny straight leg made them the first American-made premium jeans to drive this trend. In October of 2006, J Brand introduced a men’s line, which is currently being offered at Bergdorf Goodman, Ron Herman, Jeffrey NY and other luxury retailers worldwide.

J Brand's jeans catalogue continues to show leadership in the retail market with the introduction of their new wide-leg styles. “In an exceedingly competitive market, one of our greatest challenges was to go beyond what we were known for — the skinny jean — and deliver the next trend,” said Jeff Rudes. The new styles have been a tremendous hit with celebrities like Kate Moss, Cameron Diaz and Kate Hudson, as well as with top fashion editors at Vogue and Harper’s Bazaar. The collection will always stay clean and classic, and also at the forefront of trends, maintaining leadership in the premium jeans market.