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The Rare collection is designed by a creative fashion team in Venice, Italy. Created for women who strive to have their own individual look, it’s provocative, rebel style satisfies the most fashion savvy. Unique use of exquisite fabrications, attention to detail and a fantastic fit, allow RARE women to make a statement. Each collection has a firm hold on directional styling – always on trend and always with its own sophisticated identity.
Rare’s latest global advertising campaign was shot by world renowned photographer Michaelangelo Dibattista who has captured the distinct style of Rare and it’s raw, radical edge.
