RARE

The RARE collection is designed by a creative fashion team based in the beautiful surrounds of Venice, Italy. The label was created for women who strive to have their own individual look and satisfies even the most fashion savvy with designs that are both provocative and rebellious. Unique use of exquisite fabrications, attention to detail and fantastic fit allow RARE women to make a statement. Each collection has a firm hold on directional styling – always on trend and always with its own sophisticated, cool identity.
 
Rare’s latest global advertising campaign was shot by world renowned photographer Michaelangelo Dibattista who has captured the distinct style of RARE and it’s raw, radical edge. Shop for RARE fashion and read up on the latest trends in our fashion blog.