Sass & Bide

Founded by Sarah-Jane Clarke (nickname "sass") and Heidi Middleton (nickname "bide") the label began life as a stall on London's Portobello Road, then rose to fashion heights with their now famous denim designs.

What was an underground phenomenon in Australia, quickly expanded in south-east Asia, USA, Europe and even the Middle East.

Today, the Sass & Bide range offers not only innovative new shapes and detailing in denim, it also features an extensive and luxurious fashion range which showcases twice a year on the runway at New York Fashion Week.